Amanda is an accounts manager (ie advertising slave) for a digital agency. Kristina lost the writer she used to be. Kim loves graphic design, but is too scared to give it her all. Mands is often seduced by marketing, branding and productivity tools. All four personas finally got over Tumblr's bookmarklet.
Posted on Sunday, 28 November
The broader one’s understanding of the human experience, the better design we will have.